Yerevan Vape

The Challenge
Yerevan Vape faced strict advertising limitations due to industry regulations, making paid promotion impossible. Additionally, a large portion of their online sales depended on Yandex, which charged high commission fees. The business needed a sustainable way to grow direct website sales and reduce dependency on third-party platforms.

Our Approach
To strengthen their organic presence, we focused on a comprehensive SEO strategy:
- Executed technical SEO improvements, including site structure, indexing, sitemap, and performance optimization
- Implemented on-page SEO, optimizing titles, meta tags, internal linking, and URL structure
- Improved content and text management, making pages more search-engine-friendly while maintaining clarity for users

The Outcome
Within just 3 months, organic performance showed strong growth:
- Clicks increased from 29 to 76 (+162%)
- Impressions grew from 220 to 1,564 (+611%)
- Website visibility and organic traffic improved significantly, laying the foundation for increased direct online sales without advertising costs