Hyuga Hotel

The Challenge
Hyuga Hotel, a boutique getaway nestled in the scenic village of Dsegh, was preparing for its first season. With no prior digital footprint, limited marketing resources, and strong competition from established names in the region, the goal was clear yet ambitious: drive awareness and bookings fast, ideally within the first few weeks of launch.

Our Approach
Teamby Consulting stepped in to architect a lean and conversion-focused strategy, built for speed and sustainability:
- Created and branded the hotel’s presence on Instagram and Facebook, using high-quality visuals and storytelling to showcase the unique experience
- Launched hyper-targeted paid campaigns on social media to capture interest from domestic travelers seeking nature-driven escapes
- Built search-optimized business profiles on Google and Yandex to increase visibility in map and web search results
- Designed and optimized the hotel’s Booking.com profile, ensuring the property was well-positioned in organic listings with compelling content and visuals

The Outcome
- The hotel secured over 80% occupancy within the first 1.5 months of launch
- Hyuga became highly discoverable on Google and Yandex, ranking on the first page for key regional search terms
- The digital brand earned visibility and trust quickly, attracting a strong wave of early bookings
- Impressively, 40%+ of guests booked directly through search engines, rather than through paid ads or booking platforms — showing strong organic interest and reducing reliance on commissions